Blog Party.

Target market segmentation;
Target market segmentation is a way that companies can strategically appeal their event to the specific audience. It is necessary to monitor customers characteristics and day to day actions; then segmentation is used to put customers into various categories of what they would be most interested in and the times of year they would do them. After breaking everyone into segments, you can then focus all your efforts on the segments that will give your business success. 'The beauty of target marketing is that it makes the promotion, pricing, and distribution of your products and services easier and more cost effective.'
Susan Ward (2012)

When doing target marketing, a profile can be made via demographic, psychographic and behavioural research of all the audiences. Profiles are important to identify the type of market that will be interested in your product or service; the audiences that attend an event can be very important and the way that they are invited to come to the event. There are different ways of gaining your target markets attention and this includes using different types of communications like media coverage and direct mail.
Guy Masterman (2004)

Target Market;
MOVE IT!

According to Mintel, out of all entertainment and venue options, 9% of people will go to see a dance show; this is based on people who are over the age of 18 visiting a live entertainment venue. What's more than this is that, 28% of women would go to see a live entertainment venue with dance and music, and men are only 24%.
Mintel (2007)

MOVE IT! Dance competition have split their target market into various sections, they have to mainly focused it on the people that would be most attracted to a dance competition and that is:

• Dancers
• Dance teachers
• Students
• Dance fan
• Parent
• and industry professionals.

These are the people that would get the most enjoyment out of this competition; the competition will give dancers a chance to progress in the industry and it will provide teachers with the ambition to help their students do better!

These are the Hip Hop new style juniors and are predominantly the target market.
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 Target Market;
The National Wedding Show!

The market size of weddings are growing at an amazing rate; it is sometimes hard to evaluate as the industry is becoming so diverse. It is said that the traditional market is in decline and the new eccentric weddings are a big hit. Knowing that you don't need to have your wedding in a church has opened up a wider market when relating to wedding shows, it means you can make your exhibitions broader and more outrageous and people will like it.
Mintel (2007)

The National Wedding Show has a quite self explanatory target market, there are specific exhibitions that are related to the different sections of your wedding, for example dress designers and florists; these exhibitions each have their own target market, for instance the dress designers would not be aiming at the groom, they would focus mainly on the bride. Other target markets that are included in The National Wedding Show:

• The bride
• The groom
• Any other important attendees of the wedding, e.g. best man, maid of honour
• Mother in law
• Friends
• Family
• Spectators

All of these target markets would go to the wedding shows to get ideas, contacts, and products for their own weddings, but also they go their just to experience one of the biggest exhibitions in the UK.
 

This is some of what the target audience can experience at The National Wedding Show!
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Comparisons;
Each target audience needs to be matched to their organisation, to do this, sponsorship can be used. Sponsorship is a mutual agreement for an exchange of benefits and this means that the organisation has to match up to the sponsorships target markets as well as the organisations, this is why you have to choose specific sponsorships for your organisation, for example MOVE IT! have got many dance sponsors because they will both have the same target markets and as well as this, The National Wedding Show has various brands that will be similar to their exhibitionists. 

What both events are doing is creating data to help them send the right message to the specific target audience, they use financial accounts, industry figures, market trends, trade news media, and marketing; this is all beneficial as it gives them the tactics to hit the right markets, so that they do not lose out on money and that is one of the most important factors.
Guy Masterman (2004)

The comparisons for each event is quite self-explanatory but to go into it, basically, MOVE IT! has a completely different target market, the are focusing on getting as high up as possible in the dance industry. According to DanceUK, there are over 200 dance companies in the UK, some well known and some probably not even heard of, but it takes a strong company to stand up taller than the rest and MOVE IT! is trying to do this by being everything, they are trying to be a school, a shop, and a show, and all of this put together puts them very high up in the industry. Whilst having this status, it gives their target market more of a reason to go, because it's becoming more well known and it can give you that little something more every time you go back again and that is how you can instantly win over your target market.
Dance UK (2012) 

In comparison, The National Wedding Show is a completely different type of event, but
what's not different is the fact that they both find it easy to influence their favoured market into going to their event! The National Wedding Show is well known, all over the UK and it stands out from the rest because it takes everything that a wedding is and spreads it out into exhibitions and coaching sessions, just so you can have the most memorable day; this wins over their target market every time because the event is full of products and services the public will always need; people are always getting married, and they are always getting nervous before the big day, the wedding show is there to relax you and help create a wonderful day.