Bloggy style.

Objectives;

MOVE IT!

'20,000 dancers, 3 incredible days, one amazing festival of dance'

What are we 'moving it' for?

MOVE IT! is a consumer event which is thriving with dance and entertainment. What they are trying to do is re-launch MOVE IT! 2011, they want to make 2012's edition bigger and better and have a much more of a impressive outcome. They plan to re-invent this event by UK consumer media, and by stressing the fact that MOVE IT! 2012 is the biggest dance competition in the UK.
Radiator PR (2010)

MOVE IT! is a sponsor for Upper Street Events; this company focuses all its attention on the sales and marketing sector and they will be dealing with all of the advertisements for MOVE IT! 2012. They have outdone themselves by achieving plenty of awards, including the Best Consumer award for MOVE IT! 2009. Upper Street Events also involve themselves with others like Spring Fairs, London Art Fair, The Language Show and The Gadget show and by working with them this year, MOVE IT! is hoping to see even better results with their ticket sales. Upper Street Events class MOVE IT! as one of the 'biggest spectacles of dance in the UK;' the company not only work on MOVE IT'S sales and marketing, but they also promote the event on their own websites so more networking is done; as well as this by putting it on their website it shows what big events they have worked for.
Upper Street Events (2012)

The creators of MOVE IT! are also planning to increase ticket sales and awareness of their event, so they decided to partner up with Radiator PR. Radiator PR are a creative consumer public relations company and they have specific values that they like to stick to, these are: creativity, passion, expertise, results, and high standards. All of these values relate to what MOVE IT! are trying to achieve this year. They have worked with amazing companies like Etnies, Gio-Gio, LG, Nike, Nokia, and Oakley. Radiator PR are also part of a European network and they are offering 4 specialist UK divisions; this is helpful for MOVE IT!'s objective of trying to be the UK's biggest dance competition.
Radiator PR (2010)



 
Another objective of MOVE IT! is to increase their national media exposure, deliver and manage media partners and also they are planning to ultimately help drive ticket sales. These are just the typical objectives of most events, but within these objectives, MOVE IT! has their very own strategies to gain them.





These strategies include:
1. 'Pre-event announcement with ideas to engage new media;

2. Identify and forge relationships with new media & brand partners;

3. Creative press office with a variety of national, regional and
promotional angles

4. On site press office to maximise all opportunities'
Radiator PR (2010)

Having these strategies will give MOVE IT! structure to achieving these goals and a chance of being the UK's biggest dance competition!

MOVE IT! also has strategic partners and pre-event tactics to get themselves where they want to be. Some of their pre-event tactics include raising awareness for the event, they want to ensure that all relevant national media targets are hit, this can be anything from local newspapers, dance/music magazines to radio stations or the dance enthusiasts.

Radiator PR are working with some extremely talented dancers at MOVE IT!, this is not just for the experience but they are also using them to be provided with newsworthy editorial content to sell the event, they will be using this content in January, a few months before the event; this is a prime time for this type of content to go public because it is the start of a new year and the national media love to find stories relating to new exercise regimes, mainly because the public will be coming up with crazy new years resolutions that they will never fulfill; oh the joys of the new year.

MOVE IT! is getting buddy buddy with various brand and media partners, they are doing this to gain consistent exposure throughout their events campaign. Some of the partners that are getting together with MOVE IT! are MTV, and Health and Fitness brands. An objective of MOVE IT! is to increase fitness into peoples lives, on this occasion Fitness First and Everyone Active are taking the time out to mention MOVE IT! in pre-event announcements and in their customers newsletters and on the TV. 

In summary, the objectives of MOVE IT! include:

• Become the UK's biggest dance competition,
• Increase ticket sales,
• Raise awareness of the event,
• Increase national media exposure,
• Deliver and manage media partners.
  Radiator PR (2010)

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Objectives;
THE NATIONAL
WEDDING SHOW!
'there is something for every bride and every budget.'

Wedding's are harder than just saying 'i do'!

It's more than just pretty dresses and a handsome man waiting for you at the altar, weddings are days filled with stress, stress, and more stress; but by coming to The National Wedding Show, you will be able to release this stress into shopping, and we all know, this calms every crazy bride down.

Before we get into any 

academic stuff...  

This is the cutest proposal ever, and you should probably master the secret of a good proposal before going crazy at a wedding show!

Back to the objectives;

The National Wedding Show has its very own objectives and they mostly relate to marketing and sales within the exhibitions within the wedding show. The wedding show is about providing what is needed to have the most enjoyable, and memorable wedding day and this is where the wedding show fits in. There are many exhibitions that are offering a variety of styles you could fit your wedding into, these exhibitions are trying to:

• What The National Wedding Show is trying to do is 'fit everything a bride and groom would ever want under one roof.' This way, there's no need to go anywhere else.
  Newlyweds UK (2006)
  They are trying to get the best designer dresses, wedding cakes, flowers, honeymoon destinations that anyone would ever want and to do this they have made over 350 contacts with specified exhibitionists that will be there to inspire you to create the most spectacular wedding, this will include companies like John Lewis, Sarah Arnett, Fiorismo Fashion Studio, Beatrice Von Tresckow, and Red Carpet Culture.
• As well as having everything at hand at the Wedding Show, they need the people to go to the event to have any success at all; so another objective is to sell plenty of tickets. A way in which The National Wedding Show is trying to sell their tickets is by working with My Voucher Codes. My Voucher Codes has their own objective and that is to provide you with the best tickets to The National Wedding Show stores so that you can save money on your shopping; this is a great incentive that is used often as saving for your wedding can be hard and any money off is helpful.
  My Voucher Codes (2012)
• One of The National Wedding Shows aims is to relax and enjoy the experience that the exhibitions give to you; a fact that they like to stress is that there is no maximum time limit and they say that they 'are purely here for you, so you can experience the magic.'
  Bridal Studios (2012)
  This wedding show is not only here to help you find the right image for your wedding, it is also their for you to bond with your future husband, your much hated mother in law or your own family; an objective that can only be made in this type of industry and that is to make their customers not so nervous about that special day.
•  The National Wedding Show also have an objective of trying to encourage their customers to buy, as do many wedding shows. A way in which the wedding show are trying to do this is by having more than one destination for the wedding show; having the show more accessible to their customers gives the exhibitionists to offer their products to a wider range of people. The main show that I am focusing on is the one based in Birmingham NEC.

All of the objectives that are mentioned above are used within each exhibition that is placed at the wedding show; these objectives are used to make customers more enthusiastic when shopping for their wedding, many couples can find it stressful and worse case scenario, break up just because their getting on each others nerves, seriously, it does happen! But not to put a downer on it, come on, shopping is fun, to be honest I think I could just do it all by myself whilst the fiance stays at home, that's how it should be, right?...

To upstage the other proposal... This is definitely the kinda thing I want, so whoever my husband to be is, you've got your work put out for you already!

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Comparisons;

Both events focus on the fact that they want to sell tickets and upstage last years attempt. It is interesting to see the ways in which they like to try to raise awareness of their events; as they are both very different events they use similar but very different strategies to make their events more recognisable to the public, for example MOVE IT! are mainly getting friendly with various, well-known brand and media partners so that their name is known all over the country when people read the papers, watch the TV or just casually stroll down the street to see a massive billboard, they do this because they want to achieve their goal of being the UK's biggest dance competition. This strategy is very effective as it can provide you with knowledge about one event without even going to it, all it has to do is make you aware and that is good enough.

The National Wedding Show use some of the same strategies but they use different tactics; this show uses more competitions and sales promotions to get people to go their event. The difference between the two events is that MOVE IT! is a more go and watch type of event and The National Wedding Show is a look around and buy type of event; so furthermore to this the wedding show needs to provide the target audience with incentives and reasons to go to this event, and that is exactly what they do.