Blog again.

Marketing Communications:
Another type of marketing communication is promotion; promotion is one of the major tools used in marketing, it is helpful when trying to communicate and inform the public about their product. Using promotion is also a good way of trying to persuade your target market into buying or using your product or service.

Promotion/ Sales Promotion;

Promotion is not the same as sales; promotion is the way in which you get the message out about the product or service, and sales promotion is the way in you persuade people the buy the product or service. Both of the events that I am doing have focused on sales promotion, mainly because they are advertising not only the event, but the things you can be sold at the events. According to David Pickton, sales promotion is one of the four wheels of integrated marketing communications as it embraces a wide range of marketing communications; the ways in which sales promotion is used is by responding to your competitors activity and simply respond to them by doing the thing that will improve your sales more than there's; obviously it's easier said than done.
David Pickton (2001)

This table from Mintel shows the types of advertisers that are using sales promotions to make more money.
Mintel (2009)

As both of these events use consumer sales promotions, they both have the same objectives:

• Improve sales of existing products
• Encourage repeat purchase by current users
• Encourage trial by new customers of existing products
• Help introduce new products
• Encourage trial of new products
• Pre-empt competitive marketing communications
• Counteract competitive marketing communications
• Increase product usage
• Encourage brand loyalty
  David Pickton (2001) 

MOVE IT!;
This event has various things that can be sold to you, for example:

• Merchandise
• Tickets for the event

Tickets:
When looking on the MOVE IT! webpage for buying tickets, you will see the pricing of the tickets, but then you will also see some sales promotion informing you on the 'NEW VIP PACKAGES' - With this you can make your visit 'extra special' and get priority entry in the morning, VIP standing near the main stage, and jump the queues for dance classes. As well as this you can get an official MOVE-IT kit bag (£15) Limited edition t-shirt (£16) and other goodies. This is a type of sales promotion because they are trying to persuade you into buying the VIP tickets so that you could enjoy the event with a much more luxurious feel for it because you get to skip the queues and get an extra t-shirt for the amount you're paying... (sounds like a rip off)
Having a promotion that will give you more money off of an event that you were unsure about going to, can just tip you over the edge to buy the ticket.


Merchandise:

This part of the website also includes sales promotions when trying to persuade people into buying the MOVE IT! merchandise. Some of the things they are saying is:

• Exclusive show-offers - from buy-one-get-one-free to 20% discount on all orders 
• Teachers - if you want to buy in bulk for your dance school or troupe then pay a visit to exhibitors within the dedicated Trade Zone. 
• MOVE IT Merchandise - get your hands on limited edition clothing pre-show and get a sneak peak on what you can buy at the event.
• Subscription Offers - time to get a great deal on your favourite industry magazines. Dancing Times - Dance Today 
• WIN A COUTURE COSTUME! Diva Dancewear UK are running a fabulous competition in March 2012 and Move It 2012 visitors will also get the chance to enter!
  MOVE IT! (2012)  

The National Wedding Show;
Nearly all of the exhibitions at The National Wedding Show give you some sort of sales promotion because it will help the show make more money as they are selling the appropriate resources to make your wedding. These exhibitionists are trained at selling and they use methods like the 'pull' technique to encourage customers to buy. A way that they do this is by showing samples, or little tasters, for example when you are looking for the perfect wedding cake, the sales advisor will provide you with samples of different cakes that you can try; or with the designer wedding dresses, there is the UK's largest collection of wedding dresses and you will be able to try them all on, just so you can find the right one. Having the option to sample things gives the customers a chance to acknowledge what it will actually feel like after buying the product. 


In my opinion, I think you are given more freebies in The National Wedding Show rather than MOVE IT!, just because it is more important to buy the right venue for your wedding rather than the right t-shirt for Monday morning at Uni, so they give out more freebies and provide you with more sales promotions because it is a bigger risk when buying things for your wedding.


As well as MOVE IT!, The National Wedding Show also does a VIP ticket, and with this ticket you can get:

• VIP glossy box (full of treats)
• Free glass of Freixenet bubbly
• Relax away from the hustle and bustle of the show in the comfort of the exclusive VIP lounge. 
• Benefit from reserved seating at the show stopping catwalk! 
• Whisk yourself to the front of the queue through the fast track entrance 
• PLUS all standard ticket benefits - full access to over 250 exhibitors and a host of live features.
  The National Wedding Show (2012)
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