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Websites;

The beginning of the internet made a huge difference to life itself, it was one of the greatest creations, and in my case, it was generally used for finding out the answers for your history assignment or how to make an oragamy swan; but decades later it's adapted into our everything, from not needing a computer, to being completely dependent on it. Nowadays the internet can be your local newspaper, your travel agents, your local grocer, and your favourite TV programme; it is so diverse and full of endless information about Harry Potter trivia or who your best friends, brothers, girlfriend's sister cheated with, it's amazing.

The internet is used by 90% of the population, it has filled a gap in our lives and become a necessity to the way we live.  

Mintel (2007) 
The internet is a form of media that uses websites as a way of advertising certain events, products and services to the public; the internet is also used for social media sites and so many more things, it'd take way too long to explain them all!
The internet is a way in which people can communicate with each other, and as technology is adapting more and more each year, it is so easy to get a message out to anyone, it's like you can upload a video onto facebook and then a few hours later, people on the other side of the country already know about it, for example, I saw this video below on facebook, and in a matter of seconds it was being passed round everyone; to be honest, it is quite amusing and come on, be smart kid, don't mess with someone who's holding something that could possible knock you out, these young'uns will never learn.

All events, clubs, teams, societies, governing bodies, promoters, businesses, producers and rights owners all use the internet as a way of communicating their message to the appropriate audience, just like this boy was communicating to his brother, to back off.
The internet is used as a marketing communication tool to distribute information as well as direct opportunities for different marketing schemes.
Guy Masterman (2004)
Websites tend to have design objectives so that they can relate the right people, here is a video explaining the detail that they go into:

MMC Learning (1996-2009)

Mintel shows us here that the broadband penetration is going up as the years go by.
Mintel (2004)

Websites;
MOVE IT!

The MOVE IT! website is a mixture of things, it's cluttered, it's bold, it's informative, and it's exciting. It gives you a sense of who the target market is, when stating 'I'M A... student/learner, teacher, professional, dance fan, parent, or trade visitor.'It does this to show the type of people who should be interested what they can get out of this dance competition; there's a lot to get out of this competition but people can be unknown to this. Events organisers are now being able to set up websites that offer year round advertising potential; they find it beneficial to know that by having a website, they will constantly be communicating with the public, and this will then help them achieve the goals they set out to achieve.  
Guy Masterman (2004)  

MOVE IT! have focused on adapting their website every year so that this will be the website that provides them with the most information on:

• Entering the dance competition
• Buying merchandise
• Getting dance lessons
• Adapting your dance techniques
• Or buying tickets for watching the show

The idea that you get from this website when looking at it for the first time, is that they have a lot of information to get out there, but it's quite muddled. From looking at the front page you can see how it's quite crampt, but then all of the major headings at the top make it a lot more organised when trying to look for the information that is most needed, e.g. tickets.

In addition to target marketing, when searching on 'I'M A... DANCE PROFESSIONAL,' the website tells you how you could possibly get career advice, work on your techniques, network, get up to date with the industry as it is today, or purchase any dance wear you might need. This part of the website is very helpful and puts into perspective the target market and what they will be able to do/gain from this event. This website offers interactivity; it gives you an idea of what you can do if you are a professional dancer and are interested in adapting your skills, or if you want to get into dancing, it will give you all the answers. These parts of the website are ideal for the target audience of the dance competition; it targets the right audience and gives them the right information to focus on. The websites also have site-to-site traffic movement records that keep track on the web pages that you are looking on, they do this to create data and profiles of what type of people are looking at what, to add to this, they can then supply even more information to appeal to these types of audiences.
Guy Masterman (2004)

Furthermore, the website is well informed on what it is all about; there are pictures and videos from the year before so that you can see the outcome of the event and also what people got up to. The most specific part to finding out what to do is by going on 'VISITING'; this area helps you find information on:

• Tickets
• Travel and accommodation
• Floor plan
• Email updates
• Exhibitor lists 
• Order brochures
• Become an ambassador
• Auditions
  MOVE IT! (2012)

These options give you the chance to sign up to be in the competition or just go to the event as a visitor. The exhibitor list is helpful to the dance acts as they can then find appropriate dance wear merchandise; as well as this the exhibitor list can also include famous MOVE IT! stars that can give feedback or some much needed industry knowledge.
'This type of medium can make your event seem more sophisticated and overused,' the internet is making many other types of media become obsolete, that is why it is important for you to focus on your marketing strategies on the internet.
Guy Masterman (2004)

On the MOVE IT! website there is also a section for shopping and merchandising; this part of the website is handy for visitors who are just spectating and want some merchandise that they will only be able to buy there, or for the dancers who might be using it for their performances, or training sessions. With the website showing you types of merchandise that you could be able to get, it gives you more of a reason to visit the website, and prepare yourself for going to the event and what you could buy. 
On TV, shopping and merchandising can be used as advertisements and intrusions, however internet advertisements do not have the intrusion value of television as they can be removed. This web page gives you the choice whether you want to see the advertisements, for example: shopping. On this web page, they try to retain advertisements within videos and other animated presentations to catch your eye and really involve you in the event; advertisements are used to interrupt without warning but almost as quickly as pop-ups.
Guy Masterman (2004)

MOVE IT! like to show how gracious and proud they are for their partners and sponsors, they have many of them including: MAOM, Harlequin Floors, Big Dance, Performance Preparation Academy, Dance UK, Dance to this.com, Dance aid, Dance: Make your move, We <3 POP, and Milano Danza Expo. Many of these sponsors are mainly dance related, and this suits the event perfectly as it shows that the dancing community as a whole support them on being the UK's biggest dance competition. Sponsorship is a key provider of event revenue, and it can be used as a PR tool. Large organisations tend to sponsor local sporting events such as this; as well as this the organisations tend to operate to a number of key local stakeholders and this sponsorship is used to reach out to these specific groups. Sponsorship is a good strategy to persuade people to go to an event; if the event is sponsored by major sponsors, people tend to go to them because they expect a lot from them.
Guy Masterman (2004)

Another way of finding out information about MOVE IT! is by going on the website of where it is placed, which is in the London Olympia.

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Websites;
The National Wedding Show!

The National Wedding Show's website, is simple but elegant, just the way a wedding should come across. The style is significant but not overpowering, and the website portrays this by using colours and add-ons that blend into one big image of a wedding; the style of writing, images of confetti and flowers, pictures of beautiful brides all create the image of the perfect traditional wedding, and with this the website indulges you and helps you capture the moment that you want on your wedding day, and with this you are pulled into the madness that is the creation of your own wedding...
This website uses direct opportunity, and that is to get straight to the point and to create your ideal wedding; whilst given this opportunity, ticket sales will rise, and it will start to gain the public's attention. As well as this there are interactive mechanisms such as competitions, and this will help to draw peoples attention to the website.
Guy Masterman (2004) 
An example of this is one of the competitions that The National Wedding Show is holding, basically you have to enter your information and you might win a ticket to this glamorous event!
The National Wedding Show (2012)

The National Wedding Show has lots of information on what will be going on at the wedding show, it features exhibitions, cat walks, a boutique area, how to look good show, bridal confidence coaching, vintage area, Rock My Wedding's 'all about the pretty', and lastly a chambord and champagne bar. Having this list of what is on at the show gives the public an insight into what they should expect when they go to the event, and it is also a way to entice your audience to coming to your event, because whilst reading what you will have at the event, this might spark something in a visitors mind and that one thing could be the reason they go to the event.
Guy Masterman (2004)

The main part of The National Wedding Show is the exhibitions, they are what visitors want to look at the most because it is the way in which they can start building their weddings. These exhibitions are valued at 5.5billion and each exhibition is bursting with competitiveness; the wedding industry is an ever growing field to work in but can be stressful as there are so many competitors out there, especially at this wedding show as there are various types of dress designers, cake makers and venue specialists. This wedding show is one of the biggest wedding shows in the UK, and there is a reason for it; they try to gain competitive advantage in many ways like getting valuable sponsors that will attract the visitors, an example of some of the sponsors are beachcomber, Jan Hachy, and Shropshire Petols. Whilst having well known sponsors, this can enhance the appeal of the event because visitors will know that the quality of service will be at a good standard, and this then adds value to the products. 
Guy Masterman (2004)

This part of the website, is a slice of sales promotion; competitions and special offers are essentially a bribe, but they are there to entice the audience and give them a reason to come to your event. The National Wedding Show uses these special offers to make their event seem more glamorous, they like to practice the part of sales promotion that is free - something for nothing, basically meaning all they have to do is enter certain details and they could then win a free ticket to the wedding show.
Guy Masterman (2004)

Lastly, The National Wedding Show likes to make it known that they allow journalists and various media to visit their event, this is because they know that getting good press coverage is very beneficial to your event, so they will try their best to get as much as they can. Most types of media that generally visit the wedding show is local, regional, and national television and also printed media like newspapers, magazines, trader journals, and directories. There are certain rules that the wedding show puts forward when it comes to journalists visiting, they must:

• Bring the latest issue of their publication
• A letter on company letter head, signed by editor, listing the exact names and titles of those requiring accreditation
• And lastly, a valid NUJ card

This is all done for safety and reassurance reasons. Press coverage is very important so that the event itself can gain a good image for itself and carry on leading one of the most famous wedding shows in the UK.
Guy Masterman (2004)

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Comparisons;

Each website is very different, the layouts, the text, the information and the ways in which the events are being directed. They both use different styles so that they are interpreted in different ways; it is helpful that they do this so that the messages they are sending out are received in the right way, for example: they are not saying they will do something when they have no intention of following through.The National Wedding Show makes you feel excited and relaxed, they provide you with information that will make brides feel calmer and reassured that their day will be fine. As opposed to the MOVE IT! website, this one has more competitions and special offers so that they can be assured that they will have a certain amount of excitement with their event.

On the other hand, MOVE IT! dance competition's website makes you feel motivated; even if you are slightly related to the dance industry or you find it interested, the website makes you feel like you will be able to achieve something or make you want to do more within this industry. Furthermore to this, it is beneficial going to an event like this when it gives you that motivated feeling; it will provide your event with a big turnout and repercussions.