Blog away.

Search engine optimization;

SEO is the way in which you can search for things on the internet, it's basically what comes up on Google when you type a certain word in, but no matter what you type in, you are bound to find a load of rubbish come up, most of which wasn't what you were looking for. An example of this can be something like typing in 'how to...' and then this is what I found:
How to...

• Tell if your pregnant
• Tell if a guy likes you
• Tell if a girl likes you
• Roll a joint
• Or if an eggs gone bad

All of the above, is obviously on a need to know basis, that's why they're so high on the SEO.

Before even typing in MOVE IT!, just the word 'MOVE' comes up with:
-Move on
-Move like jagger
-Move residential, and
-Move flat

Then typing in the words 'MOVE IT' shows:
-The MOVE IT website
-Move itunes library
-Move itunes to new computer
-Move itunes from PC to mac

This shows that typing just that one word more, will change the optimization. To make it more specific, typing in MOVE IT 2012 reveals:
-MOVE IT 2012 website
-MOVE IT tickets
-MOVE IT address

By making it more specific, it is now giving you related factors that you may want to know about MOVE IT 2012.

Moving onto The National Wedding Show; when typing in the word 'the' unlimited amounts of suggestions can come through like:

• The Sun
• The Range
• The Guardian
• and The Trainline

So narrowing down the search by typing in 'the national', comes up with:
-The National Lottery
-The National Gallery
-The National Theatre

So all of these are still too vague, but by adding 'the national wedding', it shows:
-The National Wedding Show
-The National Wedding Show London
-The National Wedding Show promotional code
-The National Wedding Show promotional code 2012

By adding that extra word, narrowed the search down so much that the search engine knew exactly what I was looking for and the area of where the event is.


The way in which these events have appeared almost instantly on an SEO is by paying to get to be the first you can search for when entering a certain word that would relate to their events; then after this by clicking on their event on the search engine, you will be making money for the search engine, and each click can cost up to 60p depending on what section of the search engine you are clicking on.
Lecture notes. (2012)

Google accounts for 81% of search spend share.

Econsultancy (2012)

Search ROI increased by 18% quarter-on-quarter during 2011.
Econsultancy (2012)