Blogerer.

Sponsorship;

Sponsorship is a form of marketing communication that supports a company, event, or activity by giving them money or uses their own resources to promote their products or services. There are many types of sponsorship:

• Television and radio programme sponsorship
• Sports sponsorship
• Arts sponsorship
• Educational sponsorship
• Supporting sponsor
• Multi-City, Regional or Country Sponsor 
  Tutor2u (2012)

In this case MOVE IT! has arts sponsorships. The National Wedding show is not sponsored by anything.

This table is from Mintel and it shows the most sponsored industries from 2009-2011.
Mintel (2009)

 This table from Mintel shows the consumer awareness of who actually notices/ cares about sponsors.
Mintel (2006)

MOVE IT!;

On the MOVE IT! website it shows you the partners and sponsors of MOVE IT! 2012; it also gives you the chance to find out how to sponsor them. Many of the sponsors that MOVE IT! has are dance related, for example: DanceUK and Dance-today; it is good to have organisations like this promoting and supporting you because it shows you that the dance community is 'tight'. (Can't believe I just said 'tight', and just laughed to myself, so sad.)


Some of the sponsors that MOVE IT! has, are:

• MAOM
• Dancing Times
• Dance Today
• The Stage
• PPA
• Dance UK, etcccccccc.

The National Wedding Show;

On The National Wedding Show, they have a bar on the side that shows you various links to certain contributers to their event like:

• Shropshire petols
• Beachcomber
• Jan Hachy Photography

But in comparison to MOVE IT! dance competition, The National Wedding Show does not have any sponsors. This is basically because they are just a venue, holding an exhibition for people to place their stands.  Instead of having sponsors, The National Wedding Show is a sponsor to many things.

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Comparisons;
When talking about sponsorship, MOVE IT! Dance competition choose to be sponsored by sponsor that can relate back to their objectives. It is good to get sponsors that follow the same objectives as you because sometimes it can be a legal obligation to follow the same objectives of your sponsors, as well as yours. Obviously there is a big difference between the two events when it comes to sponsorship, mainly because one has many and one has none; but to say the least, The National Wedding Show does not need any sponsors to make their event any better than it is, it is already the UK's leading wedding show, it has won many awards like the Bridal Retailer award.