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PR Marketing;

Public relations is...
The way that organisations use publicity to make a statement, raise an issue, or inform the public about something. PR can be used in situations like customer retention, investment, bargaining status, staff relations, and business development; when trying to do these types of PR you need to understand the functions of PR and that involves being able to influence opinions to whoever you want and persuade them to buy what you are selling.

MOVE IT!;
Lucky for me, I found the best website for checking out MOVE IT'S! public relations and it's called Radiator PR. They are a well known PR company and have been around for 10 years; they are based in London and focus on sporting events like Summer of Sport, and MOVE IT! They have won awards by being so good at PR, so they must be good!
They had a case study with MOVE IT! to try and see how many tickets they can sell as opposed to the year before.

On their case study they have specifically noted down the client that they are dealing with, their brief and they intend to do to meet their objectives. I can't believe how easy it was to find this! But yeah, anyway, this is how I found the objectives of the event and the types of things they think about when planning an event, sounds pretty easy?


It also shows on here that as part of PR's job, you also have to note down the tactics that you will be partaking in, and the strategies you will be using to do them.


The National Wedding Show;

To find out the PR marketing of The National Wedding Show I found a marketing and publicity guide that tells me all about the PR in this type of event. They know that the internet is one of the most used sources of information for their target market so they are providing all of their information online so they can help themselves. The National Wedding Show like to do press releases when they have something really interesting to get out to there to their target market, when they are having a new product launch, and company's anniversary's so that they can celebrate with everyone.
Marketing & Publicity guide (2012)

These press releases are used to try and inform people what the national wedding show is all about and what they can do for you, there is always someone that is unknown to the world of weddings, and by giving them that slice of information, you could change their perspective. This guide also gives you the chance to get involved with the national wedding show; it gives you a starting point of what you might be interested in and entitles you to a free listing on The National Wedding Show website; this document is not only there to inform you on what they are about, but it also is there to involve you and get you working with them.

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Comparisons;

There aren't that many difference between these two events when it comes to public relations, they both aim to do the same things like:

• Inform you on their events
• Develop their organisations
• And gain more customer retention

To state the difference in these two events PR strategies would be the way they associate themselves with the identity an organisation projects towards its target audiences. They both act differently towards their target audiences because there are different reasons for why they are at these events, for example with the target audience at MOVE IT! it is all about the atmosphere and ways in which they can progress with this potential industry. On the other hand, with The National Wedding Show it is about being relaxed around your target audience so they feel at ease at this stressful time of theirs.

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